ONCE UPON A TIME...

...in the world-class city of Chicago, a group of smart marketing folks had an epiphany: what if entire marketing campaigns could be developed that actually used real science in their design, development, and execution? We're talking the latest and greatest discoveries from psychology, lab and field experiments, and actual statistically-supported solutions...

...so the SCIENCE of marketing fell in love with the ART of marketing, and when science and art love each other very much, that's where babies come from.  We are that baby.

Our work is divided into three core areas:

   (1) RESEARCH: our original, awesome scientific studies

   (2) MEDIA: our hilarious, educational podcast/YouTube series

   (3) CONSULTING: our work for companies and non-profits

The Modern Marketing Laboratory is changing the way academia integrates with practice, providing the best, brightest students the opportunity to conduct cutting-edge, breakthrough research, to share those findings with practitioners and the real world (in entertaining ways), and to apply those results for actual companies and consumers.  There's really no other group like us, so join in on the fun, partner with us, or simply enjoy the crazy content we produce.  See that contact box to the right?  Go ahead and send us a message!